Attention and Reputation in the Innovation Economy

Vilma Luoma-aho, PhD & David Nordfors, PhD, Executive Director
VINNOVA Stanford Research Center of Innovation Journalism

In today’s attention economy, attention is valuable and reputation plays a major role for choices made. The attention economy identifies attention as a scarce commodity, which increases the importance of 'attention work', professional generation and brokerage of attention. Attention is required for shaping a reputation, and often attention work on behalf of stakeholders in the market place has as an objective to influence reputation...

Published as Innovation Journalism Vol.6 No.2 May 13 2009.

Download paper here: LuomaahoNordforsReputationfinal.pdf

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Critics and Players: Audiences, Trust and Reality in Mediated Markets

Mark Kennedy, Assistant Professor, Assistant Professor, Department of Management and Organizations, USC Marshall School of Business

Download paper: KennedyCriticsandPlayersdraft.pdf

In the literature on mediated markets, third party evaluators such as journalists, critics and analysts are viewed as operating outside the system of interests set up by industry and market categories used to allocate their attentions. As critics in the broadest sense of the word, they are viewed as mediators of a two-way sensemaking conversation in which producers and opinions sort out what to make of new innovation...

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How Much Do You Trust Me? The Role of Trust and Innovation in Russian Journalism

Katerina Tsetsura & Vilma Luoma-aho, Gaylord College of Journalism and Mass Communication
University of Oklahoma & Vinnova Stanford Research Center of Innovation Journalism, Stanford University

Download paper here: TsetsuraRussianInnovationdraft.pdf

Building on a theory of generalized trust, this paper discusses how trust enables institutions to function in any society by facilitating action. Traditional thinking is that the generalized trust in society allows an innovation ecosystem to prosper in countries with high levels of trust. But in regions and countries where generalized trust does not exist, innovative solutions are needed for a society to function...

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