Pitfalls of attention work in the innovation ecosystem

Dr. Vilma Luoma-aho, Dr. Turo Uskali & Alisa Weinstein, Stanford University, University of Jyväskylä, Finland & Blue Practice Communications, San Francisco

Download paper here: LuomaahoUskaliWeinsteinPitfallsofAttentionWork.pdf

Innovation is an organic process that is difficult to control. It is very much related and dependent on things around it, its growing environment. In fact, innovation requires an ecosystem to support its birth. Others speak of innovation system that is maintained by the interaction between people, enterprises and institutions. The paper focuses on attention workers, mainly PR-practitioners and journalists...

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