A BUSINESS MODEL FOR INNOVATION JOURNALISM: BIOTECH SWEDEN
Innovation Journalism Vol.2 No.1, January 17 2005
By Jan Sandred.
Innovation systems offer readerships and commercial markets for innovation journalism. Editor Jan Sandred identified in 2001 a business opportunity for a magazine covering the Swedish biotechnology innovation system. The Swedish business-to-business magazine Biotech Sweden was created for the biotech market by IDG Sweden, a subsidiary of International Data Group. This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication..
By Jan Sandred.
Innovation systems offer readerships and commercial markets for innovation journalism. Editor Jan Sandred identified in 2001 a business opportunity for a magazine covering the Swedish biotechnology innovation system. The Swedish business-to-business magazine Biotech Sweden was created for the biotech market by IDG Sweden, a subsidiary of International Data Group. This paper describes the business model and the steps involved in setting up Biotech Sweden as an innovation journalism publication..
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