The conference is free of charge.  Seats are limited. Priority will be given to  journalism professionals and speakers


Conference Committee (click)


Sessions Chair: David Nordfors

Wed Apr 5:      Innovation Journalism        


8.30 – 9.00 a.m.      Registration and Coffee


9.00 – 9.20 a.m.      Opening of Conference

Conference Co-Chairs:

David Nordfors, Senior Research Fellow Innovation Journalism, SCIL, Stanford, U.S.; Program Leader, Innovation Journalism, VINNOVA, Sweden

        Stig Hagström, Stanford, U.S.


9.20 – 10.00 a.m.     Keynote: Vint Cerf,

                              Chief Internet Evangelist, Google; Chairmann ICANN


10.00 – 11.00 a.m.   The Future of Innovation Journalism

Moderators: David Nordfors and Vint Cerf

Panel participants:

Harry McCracken, Editor-in-Chief, PC World, USA

Joel Dreyfus, Editor-in-Chief, Red Herring, USA

Michael Kanellos,Editor-at-Large, CNET, USA


11.00 – 11.20 a.m.   Break


11.20 – 11.35 a.m.   How to do Innovation Journalism in Teams

Erika Ingvald, Innovation Journalism Fellow, Journalist
Elektroniktidningen, Sweden, hosted by PC World


11.35 – 11.55 a.m.   Discussion Panel

Harry McCracken, Editor-in-Chief, PC World

Eric Auchard, Chief Technology Correspondent, Reuters

Chris Nolan, Founder,


11.55 – 1.30 p.m.     Lunch


1.30 – 1.45 p.m.      Innovative Journalism as a Base for Innovation Journalism

Amanda Termén, Innovation Journalism Fellow, Journalist Göteborgsposten, Sweden, hosted by CNET


1.45 – 2.05 p.m.      Discussion Panel

Michael Kanellos, Editor-at-Large, CNET

Tom Murphy, Editor-in-Chief,

Ross Mayfield, CEO, Socialtext


2.05 – 2.20 p.m.      Innovation Journalism timeframes - How to write about the future.

Jyrki Alkio, Innovation Journalism Fellow, Staff Writer Helsingin Sanomat, Finland, hosted by Red Herring


2.20 – 2.40 p.m.      Discussion Panel

Jarmo Salmela, TeliaSonera, Finland

Lee Bruno, Editorial Director – Special Reports, The 451 Group, USA

Mike Langberg, Technology Columnist, San Jose Mercury News, USA


2.40 – 3.00 p.m.      Break


3.00 – 3.15 p.m.      The role of innovation journalism in business journalism

Erik Amcoff, Innovation Journalism Fellow, Editor at Affärsvärlden, Sweden, hosted by Wall Street Journal


3.15 – 3.35 p.m.      Discussion Panel

Almar Latour, Technology Editor, Wall Street Journal, USA

Dan Gillmor, Founder, Center for Citizen Media, USA

Johan Jörgensen, Entrepreneur, Sweden. Innovation Journalism Fellow 2004.


3.35 – 3.50 p.m.      How to integrate Business into Science Stories

Eva Barkeman, Innovation Journalism Fellow, Science Editor Aftonbladet, Sweden, hosted by Fortune.


3.50 – 4.10 p.m.      Discussion Panel

Stuart Gannes, Director Reuters Digital Vision Fellowships, Stanford University; Fmr Science & Tech writer, Fortune, USA

Keith Devlin, Executive Director, Stanford Center for the Study of Language and Information; Co-Founder Media-X, Stanford University, USA

Marie Granmar, Editor-in-Chief, Process Nordic, Sweden. Innovation Journalism Fellow 2005.


4.10 – 4.30 p.m.      Break


4.15 – 4.30 p.m.      Podtech – an innovation journalism startup. New Platform. New Economics. New Realities.

John Furrier, CEO, Podtech Networks, Inc, USA


4.30 – 5.00 p.m.      Why We Invested $5.5M in Podtech, an Innovation Journalism Startup

Paul Matteucci, Partner, US Venture Partners, USA. Investor in Podtech.


5.00 – 5.30 p.m.      Discussion Panel

Sam Perry, Startup Adviser; Reuters Digital Vision Fellow, Stanford, USA

Richard Horning, Principal, Fish & Richardson P.C.


5.30 – 7.30 p.m.      Reception


8.50 – 9.10 a.m.      Opening: The Discipline of Innovation

Curtis Carlson, President, SRI International


9.10 – 9.30 a.m.      Keynote: Innovation and Technology as a Multidisciplinary Beat at the Wall Street Journal

Almar Latour, Technology Editor, The Wall Street Journal


9.30 – 9.45 a.m.      The Significance of Blogging for Innovation Journalism

Patrick Baltatzis, Innovation Journalism Fellow, Editor at Entreprenör, Sweden, hosted by Business 2.0


9.45 – 10.05 a.m.     Discussion Panel

Nicklas Mattsson, Editor-in-Chief, Entreprenör, Sweden

Todd Lappin, Senior Editor, Business 2.0, USA

Martin Turner, Knight Fellow, Stanford University; Americas bureau chief, BBC, Washington, D.C., USA


10.05 – 10.30 a.m.   Break


10.30 – 10.45 a.m.   Covering startups and non-listed high-tech companies.

Thomas Frostberg, Innovation Journalism Fellow, Editor-in-Chief of Rapidus News Service, Sweden, hosted by San Francisco Chronicle


10.45 – 11.05 a.m.   Discussion Panel

Harlan Jacobs, President, Genesis Business Centers, USA

Anders H. Pers, Business Angel, former Publisher Västmanlands Läns Tidning, chairman TT news agency and chairman TV4, Sweden

Janet Rae-Dupree, Knight Fellow, Stanford University; Contributing Editor, US News and World Report, USA


11.05 – 11.20 a.m.   Being Wrong - A Limit Case

Gary Wolf, Knight Fellow, Stanford University; Contributing Editor, Wired Magazine, USA


11.20 – 11.40 a.m.   Discussion Panel

Magnus Höij, Feature Editor, Computer Sweden (IDG), Sweden

Sam Perry, Startup Adviser; Reuters Digital Vision Fellow, Stanford, USA


11.40 – 11.55 a.m.   Innovation Journalism for Innovative Thinking in Corporate Environments         

                              Violeta Bulc, Founder and Director, Vibacom, Slovenia


11.55 – 12.15 p.m.   Discussion Panel

Thomas Buckholtz, Business Advisor and Executive Coach; fmr Commissioner, US General Services Administration, USA

Valerie Cunningham, GoingOn Networks, USA


12.15 – 1.45 p.m.     Lunch


1.45 – 2.00 p.m.      Innovations as a Topic for Media Reporting:

Implications of editorial strategies, news value and framing.

Klaus Spachmann, Assistant Professor for Journalism, Department of Communication Science, University of Hohenheim, Germany


2.00 – 2.20 p.m.      Discussion Panel

Wade Roush, Web Editor, Technology Review, USA

Marita Seulamo, Freelance Journalist, Finland


2.20 – 2.35 p.m.      Innovation and journalism -- an impossible equation?

Kaarle Nordenstreng, Professor of journalism and mass communication, University of Tampere, Finland

Theodore Glasser, Professor of Communication, Stanford University, USA


2.35 – 2.50 p.m.      Discussion

Dan Kreiss, Ph.D. student, Dept. Communication, Stanford University, USA


2.50 – 3.05 p.m.      Break


Thu Apr 6:       Innovation Communication & Journalism


3.05 – 3.20 p.m.      New Perspectives on Innovation Communication.

Findings from INNOVATE 2006, the 2nd German Trend Survey

Simone Huck, Assistant Professor for Corporate Communications, Department of Communication Science, University of Hohenheim, Germany


3.20 – 3.35 p.m.      Innovation Journalism in Tech Magazines:

Factors of Influence on Innovation Communication in Special Interest and Specialist Media.

Florian Krüger, Ph.D. student and researcher, Department of Communication Science, University of Hohenheim, Germany


3.35 – 3.55 p.m.      Discussion Panel

John Joss, Writer, Innovation Communicator, USA

Lou Hoffman, President, Hoffman Agencies, USA

Mark Kennedy, Ass. Prof., Marshall School of Business, USC, USA


3.55 – 4.10 p.m.      Communication Strategies for Startups

Peter Svensson, Visiting Researcher, Stanford University, Ph.D. Candidate Linköping University, Sweden. 


4.10 – 4.25 p.m.      Discussion Panel

Frances Mann-Craik, President, Addison Marketing

Richard Horning, Principal, Fish & Richardson P.C.


4.25 – 4.40 p.m.      A PR consultant’s view of the social aspects of innovation journalism

Jan Sandred, Special Adviser, VINNOVA, Sweden.  Innovation Journalism Fellow 2004


4.40 – 4.55 p.m.      Discussion Panel


5.00 – 7.30 p.m.      Dinner Reception

Fri Apr 7:         Meeting Between Innovation Journalism Programs and Fellows From Participating Countries (Closed Event)


Chairs: David Nordfors, Program Leader Stanford / Sweden: Seppo Sisättö, program secretary Finland; Amir Jahangir, Program Leader Pakistan; Alisa Weinstein, Senior Editor Innovation Journalism.


8.00 – 8.45 a.m.      Assessment of Program Achievements and Recommendations for the Future

Discussion with organisers, participants, and other people involved in the Innovation Journalism Programs


Fri Apr 7:    Innovation Journalism Initiatives Around the World


9.00 – 9.15 a.m.      The Innovation Journalism Programs at Stanford and in Sweden

David Nordfors, Innovation Journalism Program Leader, Stanford and Sweden


9.15 – 9.30 a.m.      The Innovation Journalism Course at the Royal Institute of Technology, Sweden

Mats Nyberg, Project Leader, Royal Institute of Technology (KTH), Stockholm, Sweden


9.30 – 9.45 a.m.      Discussion

Claes Thorson, Press Counsellor, Embassy of Sweden in Washington D.C., former Correspondent SVT, former Managing Director, TV4, Sweden


9.45 – 10.00 a.m.     The Finnish National Innovation Journalism Fellowship Program

Seppo Sisättö, Lecturer, Political Science, University of Helsinki; Secretary, Finnish National Innovation Journalism Fellowship Program, Finland


10.00 – 10.15 a.m.   Experiences from the Innovation Journalism Pilot Course in Jyväskylä

Turo Uskali, Visiting Scholar, Innovation Journalism, Stanford; Research Scholar, University of Jyväskylä, Finland


10.15 – 10.30 a.m.   Discussion panel: Finnish Initiatives

Mary Kiely, Executive Director, Wallenberg Global Learning Network, Stanford, USA


10.30 – 10.45 a.m.   Break


10.45 – 11.00 a.m.   The German Innovation Communication Program

Simone Huck, Assistant Professor for Corporate Communications, Department of Communication Science, University of Hohenheim, Germany


11.00 – 11.15 a.m.   Discussion


11.15 – 11.30 a.m.   The Pakistan Innovation Journalism Fellowship Program

Amir Jahangir, Pakistan


11.30 – 11.45 a.m.   Discussion

Kevin Murphy, President, J.E. Austin Associates, USA

Alisa Weinstein, Senior Editor, Innovation Journalism, USA


11.45 – 12.00 p.m.   Innovation Journalism in Slovenia

Violeta Bulc, President Vibacom, Slovenia

Polona Pibernik, Slovenia


12.00 – 12.15 p.m.   Discussion


12.15 – 12.30 p.m.   The Basque Initiative on Journalism and Innovation

Patricia Valdenebro, International Knowledge Cluster, Spain


12.30 – 12.45 p.m.   Discussion

Francis Pisani, Blogger and Tech Columnist, Le Monde (France), El Pais (Spain), Reforma (Mexico).


12.45 – 2.00 p.m.     Lunch


Fri Apr 7:    The Role of Journalism in Innovation Systems


2.00 – 2.15 p.m.      The Role of Journalism in forming the Public Perception of a New Industry

                              Stine Grodal, Doctoral Candidate, Management Science and Engineering, Stanford University, USA      


2.15 – 2.30 p.m.      Discussion Panel

Michael Borrus (prel.), Mohr Davidow Ventures, USA


2.30 – 2.45 p.m.      Innovation journalism as an essential element in the new endogenous theory of growth. Results of the Finnish research program.

Erkki Kauhanen, Researcher and Journalist, the Journalism Research and Development Centre, University of Tampere, Finland    


2.45 – 3.00 p.m.      Discussion Panel

Antti Ainamo, Visiting Scholar, Stanford University, USA


3.00 – 3.15 p.m.      Pause


3.15 – 4.00 p.m.      The Role of Journalism in Innovation Systems

Moderator: David Nordfors, Program Leader, Innovation Journalism, Stanford University, USA

·         Karin Markides, Deputy Director General, VINNOVA, Sweden

·         Ellen Levy, Director of Industry Collaboration and Research, Media X, Stanford University; Network Advisor, Draper Fisher Jurvetson, USA

·         Patrick Windham, Lecturer, Public Policy Program, Stanford University, USA

·         Joseph Yang, Director of the Science & Technology Division  of the Taipei Economical and Cultural Office (TECO) in San Francisco, Taiwan

·         Antti Hautamäki, Director of Innovation Research, SITRA, Finland; Visiting Scholar UC Berkeley School of Information, Finland



Conference Committee:


  • David Nordfors, Conference Co-Chair, Senior Research Scholar – Innovation Journalism, SCIL, Stanford University, U.S.; Program Leader Innovation Journalism, VINNOVA, Sweden.
  • Stig Hagström, Conference Co-Chair, Co-Director, SCIL, Professor, Stanford University, U.S.
  • Annette Eldredge, Conference Coordinator, SCIL, Stanford University, U.S.,  Eldredge @, +1 (650) 724-6483
  • Melinda Sacks, Conference Press Contact, Director of Communications, SCIL, U.S, msacks @, +1 (650) 924-0139
  • Peter Svensson, Visiting Researcher - Innovation Communication, SCIL
  • Turo Uskali, Visiting Scholar - Innovation Journalism, SCIL


Conference Editorial Staff


  • David Nordfors, Publisher and Editor
  • John Joss, Senior Editor
  • Alisa Weinstein, Senior Editor