Attention and Reputation in the Innovation Economy

Vilma Luoma-aho, PhD & David Nordfors, PhD, Executive Director
VINNOVA Stanford Research Center of Innovation Journalism

In today’s attention economy, attention is valuable and reputation plays a major role for choices made. The attention economy identifies attention as a scarce commodity, which increases the importance of 'attention work', professional generation and brokerage of attention. Attention is required for shaping a reputation, and often attention work on behalf of stakeholders in the market place has as an objective to influence reputation...

Published as Innovation Journalism Vol.6 No.2 May 13 2009.

Download paper here: LuomaahoNordforsReputationfinal.pdf

Pitfalls of attention work in the innovation ecosystem

Dr. Vilma Luoma-aho, Dr. Turo Uskali & Alisa Weinstein, Stanford University, University of Jyväskylä, Finland & Blue Practice Communications, San Francisco

Download paper here: LuomaahoUskaliWeinsteinPitfallsofAttentionWork.pdf

Innovation is an organic process that is difficult to control. It is very much related and dependent on things around it, its growing environment. In fact, innovation requires an ecosystem to support its birth. Others speak of innovation system that is maintained by the interaction between people, enterprises and institutions. The paper focuses on attention workers, mainly PR-practitioners and journalists...