Innovation Journalism, Attention Work and the Innovation Economy - A Review of the Innovation Journalism Initiative 2003-2009.

Presented 5/20 09.15-9.30

David NORDFORS, Executive Director,
VINNOVA Stanford Research Center of Innovation Journalism

This article presents a review of the innovation journalism initiative so far. The novel concepts of innovation journalism, attention work and innovation communication systems are presented and put into context, explaining why journalism and communication may be considered important components of the innovation economy, as well as how this may benefit society...

Published as Innovation Journalism Vol.6 No.1 1 May 2009.
http://www.innovationjournalism.org/archive/INJO-6-1.pdf


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Attention and Reputation in the Innovation Economy

Vilma Luoma-aho, PhD & David Nordfors, PhD, Executive Director
VINNOVA Stanford Research Center of Innovation Journalism

In today’s attention economy, attention is valuable and reputation plays a major role for choices made. The attention economy identifies attention as a scarce commodity, which increases the importance of 'attention work', professional generation and brokerage of attention. Attention is required for shaping a reputation, and often attention work on behalf of stakeholders in the market place has as an objective to influence reputation...

Published as Innovation Journalism Vol.6 No.2 May 13 2009.

Download paper here: LuomaahoNordforsReputationfinal.pdf

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